Without Anti-Spam  Mobile Advertising will not bring value to  operators

SPAM Methodologies

Faking

• Foreign System uses Identity of legitimate SMSC ( MT-Faking)
• Signaling overload
• MNO can’t collect terminating charges

Spoofing

• SMS with faked OA of legitimate

Subscriber from roaming VLR

• Subscriber Wrongfully billed
• Unwanted content

Flooding

• Massive SMS to target Nodes/base
• Signaling Overload
• Unwanted content

Phishing, Content

• Seek information from subscriber
• Security
• Unwanted Content
• Chain messages